Skip to main content

History of strategic communication

Strategic communication at its nascent ancient application begun with the first attempts to transmit knowledge through writing either to the following generations, or to locations remote to its origin. The need to increase the distance and speed of transmission may have been one of the factors behind the domestication of the horse which remained the primary mode of communication until the invention of the semaphore, and later the telegraph. The business management reference for Strategic Communication may be the concept of Integrated Management Communication.
Labels:

Comments

Post a Comment

Popular posts from this blog

Communication modelling

Communication is usually described along a few major dimensions: Content (what type of things are communicated), source / emisor / sender / encoder (by whom), form (in which form), channel (through which medium), destination / receiver / target / decoder (to whom), and the purpose or pragmatic aspect. Between parties, communication includes acts that confer knowledge and experiences, give advice and commands, and ask questions. These acts may take many forms, in one of the various manners of communication. The form depends on the abilities of the group communicating. Together, communication content and form make messages that are sent towards a destination. The target can be oneself, another person or being, another entity (such as a corporation or group of beings). Communication can be seen as processes of information transmission governed by three levels of semiotic rules: 1. Syntactic (formal properties of signs and symbols), 2. Pragmatic (concerned with the relations between ...
3 comments
Read more

Characteristics of Mass Communication

Five characteristics of mass communication have been identified by Cambridge University's John Thompson. Firstly, it "comprises both technical and institutional methods of production and distribution". This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. Secondly, it involves the "commodification of symbolic forms",as the production of materials relies on its ability to manufacture and sell large quantities of the work. Just as radio stations rely on its time sold to advertisements, newspapers rely for the same reasons on its space. Mass communication's third characteristic is the "separate contexts between the production and reception of information", while the fourth is in its "reach to those 'far removed' in time and space, in comparison to the producers". Mass communication, which involves "information distribution". This is a "one to many" f...
2 comments
Read more

Science communication

Science communication generally refers to media aiming to talk about science with non-scientists. It is sometimes done by professional scientists (then often dubbed outreach' or 'popularization') but has evolved into a professional field in its own right. Partly due to a market for professional training, science communication is also an academic discipline. The two key journals are the Public Understanding of Science and Science Communication. Researchers in this field are often closely linked to Science and Technology Studies, but they may also come from the history of science as well as mainstream media studies, psychology, sociology or literature studies. Agricultural communication is considered a subset of science communication from an academic and professional standpoint. All sorts of people call the work they do ‘science communication’, and it can be a very loosely applied term. Generally, it involves some discussion of science with non-scientists. Scientists communic...
Post a Comment
Read more