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Life blood of the organization

Communication is life and life is communication. It start with birth and continues till death. The very success of an organization is built with built upon effective communication. It establishes relationship between the superior and the subordinate, and the quality of relationship resolves around the nature of communication.
The business of an organization is run on interchange of information, plane, ideas, proposals, use of data; and conducting discussions, meeting, and research which are all different forms of communication.
In an organization the manager has to read, speak, write, listen, observe, and supervise that all are media of communication. He uses letters, reports, proposals, and memos for written communication.
Business firms must send information about their goods and services to consumers and customers. They do so by advertising, publicity, personal selling, and other sales promotional techniques. Managers must know the financial position and income and expenditure of their firms. They maintain journals, ledgers, trial balance, worksheets, and prepare balance sheets, income statements, and budgets. Accounting is an extremely important branch of communication.

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