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MARKET REPORTS

A market report is a written document that provides a detailed account of the businesstransactions that have taken place in a peaticular market during a given period of time. It is a type od business reports. There are various kinds of market, such as, oil , shares, rubber, gold, silver, tin, copper, tea, coffee, and every market issues its report on daily basis.
The report covers the following information:
  • Tone of the market
  • The governing factor or factors affecting the market
  • Opening rate
  • Closing rate
  • Previous days or weeks rate
  • Volume of business
  • Index points
  • Fluctuation in prices
  • Forecast
  • In case of a stock market, special mention of active shares is given.
Advantages/Functions of Market Reports
  1. It exhibits the volume of business transacted in a particular market during a given periiod of time.
  2. By going through it, one can have the information of the flictuation in the rate of different shares and commodities and their opening and closing rate. This knowledge helps the investor whether to purchase, sell, or hold particular shares.
  3. The report speculates future movement of prices.
  4. It provides basis for decision making.
  5. It serves as a medium of advertisement for a company.
  6. The report provides sufficient materials for learning.
  7. A market report influences demand and supply of a commodity.
  8. It is a valuable tool for research purpose.
  9. It provides general knowledge to the reader who can gain insight of various commodities, economies of countries around the world, and changing trends of the world economies.
  10. On the basis of information contained in it the investor is properly guided and can gain from right investment or avoid losses.
  11. It facilitates businessman to adjust their business plans in line with the need of time.

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