The name "nonviolent communication" refers to Mohandas Gandhi's philosophy of ahimsa or nonviolence. However, unlike Gandhi, Rosenberg endorses the use of protective force—the use of force to keep injury from occurring, so long as it is not punitive, i.e., force applied with the intention to punish or harm someone for a past deed. Rosenberg says the desire to punish and the use of punitive measures only exist in cultures that have moralistic good/evil worldviews. He points out that anthropologists have discovered cultures in many many parts of the world in which the idea of someone being "bad" makes no sense. He says such cultures tend to be peaceful and do not rely on punitive force to correct maladaptive or harmful behaviors. One example of such a culture is the Semai people in Malaysia.
Five characteristics of mass communication have been identified by Cambridge University's John Thompson. Firstly, it "comprises both technical and institutional methods of production and distribution". This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. Secondly, it involves the "commodification of symbolic forms",as the production of materials relies on its ability to manufacture and sell large quantities of the work. Just as radio stations rely on its time sold to advertisements, newspapers rely for the same reasons on its space. Mass communication's third characteristic is the "separate contexts between the production and reception of information", while the fourth is in its "reach to those 'far removed' in time and space, in comparison to the producers". Mass communication, which involves "information distribution". This is a "one to many" f...
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