Public administration application

Educational institutions are responding to the perceived need for new ways of planning, developing, and implementing communication programs. In the last two years, a growing number of educational institutions offer programs in strategic communication, usually at the master's level. Prospective students can search the Internet for available programs.

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Characteristics of Mass Communication

Five characteristics of mass communication have been identified by Cambridge University's John Thompson. Firstly, it "comprises both technical and institutional methods of production and distribution". This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. Secondly, it involves the "commodification of symbolic forms",as the production of materials relies on its ability to manufacture and sell large quantities of the work. Just as radio stations rely on its time sold to advertisements, newspapers rely for the same reasons on its space. Mass communication's third characteristic is the "separate contexts between the production and reception of information", while the fourth is in its "reach to those 'far removed' in time and space, in comparison to the producers". Mass communication, which involves "information distribution". This is a "one to many" f...

Conclusion

Open communication climates encourage employees through supporting them, through allowing them to participate in decision making, and, through trusting them, which assures the integrity of information channels. Ultimately, the openness of any communication climate depends upon the character of the participants. Openness often demands courage because the communicator operates with lowered or eliminated defensive barriers, even when standing up to verbal assault. Because open communicators have to articulate their positions in meetings, public arenas, and in print, they must be secure individuals, confident in their own positions, ability, and authority. Yet, while open communication climate may make formidable personal demands, such openness ultimately rewards both the individual and the organization in providing an environment where people thrive and enterprise flourishes.

Communication modelling

Communication is usually described along a few major dimensions: Content (what type of things are communicated), source / emisor / sender / encoder (by whom), form (in which form), channel (through which medium), destination / receiver / target / decoder (to whom), and the purpose or pragmatic aspect. Between parties, communication includes acts that confer knowledge and experiences, give advice and commands, and ask questions. These acts may take many forms, in one of the various manners of communication. The form depends on the abilities of the group communicating. Together, communication content and form make messages that are sent towards a destination. The target can be oneself, another person or being, another entity (such as a corporation or group of beings). Communication can be seen as processes of information transmission governed by three levels of semiotic rules: 1. Syntactic (formal properties of signs and symbols), 2. Pragmatic (concerned with the relations between ...

Improved Communication Skills

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